- 175 million travel intenders
- 20 million customers
- 138 million online consumers
- £7.8 billion sales
- 3,000+ retail outlets
- 22,000 employees
- 88 aircraft
- 16 source markets
THOMAS COOK, THE PERFECT DESTINATION FOR YOUR BRAND
We help our partners, suppliers and third-party organisations harness the power of our brands, our strength as a retailer and the scale of our audiences to deliver highly effective marketing campaigns.
By partnering with us, your campaigns can reach and inspire the millions of people worldwide who browse our websites, read our brochures, fly on our aircraft, consult our travel agents or stay in our resorts, creating huge awareness and driving sales.
Not only that, but we offer audience segmentation and targeting, so whether you are looking for demographic or travel purchase related audiences, from families to singles, or city-breakers through to cruisers, we can reach them at every single step of their trip.
JUST SOME OF OUR VALUED PARTNERS :
Thomas Cook Group reaches millions of travel intenders through the customer journey…
unique online visitors a month across devices
consumer footfall in 3,000+ retail stores across Europe
agents converting consumers into customers
consumer profiles in our CRM database
engaged passengers fly in our 88 aircraft
customers a year across 15 source markets
» Direct Mail
» Solus Email
» Email Advertising
"Thomas Cook is one of our key partners. For more than ten years we have had a comprehensive and successful partnership. Our activities are planned along the costumer journey - dream, plan, book and share your holiday experiences. With strategic thinking and a visionary partner like Thomas Cook, real success stories become possible"
» Destination App
» Resort Guide
"We worked with Thomas Cook to reach booked passengers prior to departure. Working with their media and partnerships team, we managed to reach, the right audience, at the right time and in the right way."
» Digital Signage
» Retail Posters
» Travel Brochures & Magazines
» Point of Sale Promotions
"Thomas Cook Group is one of the best known names in leisure travel with a history of constant innovation. It is a pleasure for us to work with their Media and Partnership team, improving the communication with our mutual clients."
» Travel Document Promotion
» Branded Aircraft
» In-flight Entertainment
» In-flight Magazine
» In-flight Promotions
"Today, brands are looking for out-of-the-box marketing actions with real added value. There are tons of options for brands, but are they interesting, do they make a difference? A branded Thomas Cook airplane with a personalised wrap you can't even compare. It's another level, another world. We highly recommend working with Thomas Cook"
» Merchandising & Promotion
» Thomas Cook AUDIENCE
» Social Media
» Sponsored Listings
"Thomas Cook Media & Partnerships have been a fantastic partner in developing our products' presence within the online arena. As we grow our business' and customer segments in 2015, we see Thomas Cook as an ideal partner to help with our growth plans."
» Advertising & Competitions
» Direct Mail
"The Media & Partnerships team were a pleasure to work with and we felt that their co-operation helped our partnership to run smoothly. We look forward to continuing our strong relationship with Thomas Cook in future campaigns"
BRAND USA : UNITED STORIES OF AMERICACAMPAIGN OVERVIEW
"The creative work Thomas Cook Media & Partnerships are developing in partnership with Brand USA is undoubtedly breaking new ground and earning the respect of market competitors and peers working in partnering with Brand USA."
- Drive awareness of America with inspirational Discover America brand campaign
- Promote individual American destinations to drive visitation, spending and jobs
- Multichannel campaign ran across 4 markets in 5 languages
- Featured online, in-store, trade, direct, inflight advertising along with PR
Drive awareness of America with inspirational Discover America brand campaign;Promote individual American destinations to drive visitation, spending and jobs;Multichannel campaign ran across 4 markets in 5 languages;Featured online, in-store, trade, direct, inflight advertising along with PR
BRAND USA : UNITED STORIES OF AMERICA
We created the United Stories of America to inspire Thomas Cook customers to buy holidays to the USA. We developed an integrated digital campaign encouraging real people to celebrate their memories of America, or to tell us the US destinations they wish they could visit. The campaign centred around a Facebook app where fans could pin their wishes or memories to a map of the US for the chance to win a holiday. The campaign was rolled out across four European territories, and delivered 7k unique email addresses and 14k incredible user generated stories for Thomas Cook to use in their marketing material around United States holidays.
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